I love this TV-advert for Arla dairy products! It is so refreshingly original and upbeat. The story line is about a youngster who wants to become the best chess player the world has ever known. In order to develop his skills to be good enough to take on the best player in the world, he must first go on a great quest/journey around the world. Some of the scenes are precious! Produced by Charlotte Raven.
Where does milk come into this story? It is pretty obvious…Arla is Scandanavia’s largest dairy producer with billions of dollars of revenue. Arla also has an English subsidary that employs 3000 and year to year revenue of almost 2 billion euros.